Punchy

Customers never buy “just a product” – they buy its value and vision. Too many tech companies get stuck in the weeds of “how it works,” but prospects want to know “why should I care?”

Complex technology must be translated into clear, simple messaging that hits home with your customers and sidesteps the noise in your market.

That’s what I do with Punchy — my messaging and positioning consultancy for innovative B2B tech companies.

We work with marketers, founders and CEOs to find the right messaging to bridge the gap between a product’s capabilities and its prospects’ worlds — helping companies to tell bigger, bolder, clearer and more engaging stories about their tech.

Punchy offers an accelerated approach, guiding projects from strategy to activation in 6 weeks. This enables fast-moving teams to confidently hit their next milestone, whether it's launching products, expanding into new markets and verticals, transitioning after M&A, or creating a new category.

We’ve worked with companies of all shapes and sizes, from Series A to Enterprise, including Outreach, DiscoverOrg/Zoominfo, CommVault, A Cloud Guru, Proscia, Shutterfly, Greenfly, Sagacity Golf Technologies, Scroll, Winmo and Fond.