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I’ve been in the digital marketing space for over ten years now. Every year the rules and search algorithms change. As the digital space evolves, my team always plays by the rules, deploying white hat SEO tactics and steering clear of shady black hat ones. It all goes back to a singular belief that Google and other search engines have one job: Give users the best result for any given search query.

Oh, SEO. If you have not dipped your toes into Search Engine Optimization before, it can seem like quite the beast. Especially when the world of SEO is constantly changing with new discoveries and updates. This in itself can be challenging to keep up with. But when you also throw in all the myths that can direct you away from the true facts, that takes learning SEO to a whole new level…