Over the past few decades, businesses have begun to focus on the experiences they provide to their customers. Whether this is simply a fast food restaurant asking for your name or a big player like Amazon going to great lengths with their customer service, it seems as if everyone is getting on board. This extends even to the world of design, especially that of UX design and its closely related counterpart UI or user interface design.
In order to provide your users with the best possible experience, you must give them the tools they need. This is where user interface design comes in. The reason why UI is so important is that it can define your ability to provide a memorable user experience, something that in today’s market can make or break a customer relationship. Without further ado, let’s take deeper look at user interface design.