The customer cycle in the travel and tourism sector is very different. Unlike other market segments, where you have a problem and you look for a reliable solution to it in the form of a brand, travel is meant to be a leisure activity.
When you’re looking for a carwash center, your tastes and preferences don’t come into picture at all. Your only focus is to get the job done. But that’s not the case with travel and tourism, is it?
Firstly, you’re confused about which destination you intend to go. If you’re going with friends, the choices are different. And if it’s a family tour, it’s completely different. Also, travel plans are impulsive. Tons of travel plans are made and executed while hanging out casually with friends.