Influencer marketing has become one of the fastest growing methods of customer acquisition in the digital world, but this wasn’t always the case. Not more than a few years ago, influencer marketing was a somewhat vague marketing concept that was primarily reserved for large companies that had the resources and expendable income to experiment and take risks in order to achieve results.
Today, influencer marketing has an entirely new face. Businesses of all sizes have discovered how to leverage the voice of influencers to increase visibility and promote awareness of their brand. Some would even argue that the use of influencers has become so mainstream that it’s losing traction as a relevant component of digital marketing – especially as consumers are demanding more transparency and authenticity from brands.