Your ability to connect with your audience is paramount to the success of your business. When consumers are looking to gather information about your business, product or service, the first place they turn is their favorite search engine. So, if you want any chance of connecting with them, you need a strategy in place to make sure your business ranks in search engine results.
The strategy you need is search engine optimization, or SEO for short. Search engines like Google determine which sites they’re going to place in search results based on many different factors. Google’s algorithm alone has at least 200 ranking factors, and the weight put upon each shifts frequently. SEO is an approach that focuses on best practices for earning a favorable nod from search engines and ranking high in results.