Over the last five years, virtual assistants like Google Home, Amazon Alexa and Siri have become commonplace amongst the technology we use every day. Amazon alone says that it has sold more than 100 million Alexa-powered devices since the technology first became available in November 2014. The sales uptick of convenient, easy-to-use virtual assistants is leading to another shift in the landscape of SEO, and it’s revolutionizing how people buy cars and houses, learn the meaning of a word, or get directions to that new restaurant everyone has been dying to try.