It goes without saying that content plays a critical role in the success of every e-commerce brand. You can have the best product in your industry but still get lost in the crowd. Content differentiates.
Modern e-commerce platforms like Shopify, BigCommerce, and Magento provide solid tools for creating and maintaining product description landing pages that include rich media. They provide easy-to-use, but admittedly basic functionality for creating blog and other page content.
But sometimes, that's not enough.
Some stories need to be told through deeper, richer content. Some brands have a significant catalog of content and rich media, and therefore require more robust tools for managing these digital assets.