Considering 57% of U.S. travelers feel that brands should tailor their information based on personal preferences and past behaviors, and 80% of travelers use a smartphone app to research a trip, it follows that mobile app marketing should be a primary focus for travel companies.
In the past, we’ve found that travel app users are among the most loyal in the mobile space. This time around, the tune has changed slightly: users are much more likely to open push and in-app messages and convert, however these users have become slightly tougher to keep around. We dove into our mobile benchmark report for the second half of 2018 to get a better sense for how the data is trending and why, uncovering the some fascinating insights in the process.