Staying on top of tech innovations is a must for any business that wants to maintain customer satisfaction and increase its value. More and more businesses are achieving these goals by launching their own mobile applications.
The rapidly growing popularity of mobile apps presents businesses with the opportunity to engage with their customers more regularly and intimately than ever before. Billions of smartphone users download mobile apps daily, among the most popular being shopping apps or communication/social apps. Website-centered strategies, on the other hand, are falling in popularity, with only 27% of businesses using websites as their primary platform for sales and communication.