With the rise of the digital age and its complimentary technological solutions (such as social media marketing tools), several daily tasks have changed from being harrowing to trivial.
A decade ago, marketing (and its subset, advertising) were both experimental and left holes in the pockets of the advertiser. In this day and age, the internet not only changed the way individuals go about their daily lives but also created a collective social intelligence where the majority of the earth’s population can be found.