The global travel industry is on the rise. In 2017, the market was estimated to bring in as much as $770B. However, industry experts predict an 11% compounded annual growth rate (CAGR) between 2018 -2026, due in large part to the rise of mobile phones in the global travel industry.
Mobile apps are at the forefront of engagement trends within the UK flights landscape as well. Apps are playing a pivotal role in shifting traditional user journeys. Mobile web visits, engagement rates for metasearch sites, and desktop conversions will be the key areas the following article evaluates.