When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.
While there is no universal tool that serves every conceivable need for every marketer on the planet—and, to be sure, the right tool often depends on the task at hand—the goal is frequently the same: driving more traffic and conversions.