B2B marketing is easy. All you need to do is find the perfect prospect at precisely the right time in their own educational process. Once you do that, just get exactly the right information into their hands that shows how you’ve got the perfect solution to thoroughly address their pain points. Sit back and watch your business grow like a weed on steroids. Nothing to it.
But, if B2B marketing is so simple, why do some organizations seem to succeed at it while others struggle? Turns out, identifying the perfect prospect at precisely the right time is similar to, but a lot harder than spotting a red umbrella in a sea of black ones. Prospects worth pursuing often can only be identified by subtle cues, patterns of behavior that can only be differentiated by careful analysis of just the right data.