There are approximately 5 million apps in App Store and Google Play. With over 1.2 billion mobile users worldwide, it is predicted that by 2020 the app economy will reach $189 billion, an increase of 270% from 2016.
While these numbers look promising, the truth is, though there are millions of apps out there in the app stores vying for users’ attention, the apps which get downloaded are abandoned in an eye’s blink. Almost 77% of users never use an app again 72 hours after installing. Time spent on apps is also low with 34% of mobile app engagements lasting less than one minute.