With the App Store becoming no less than a battleground, app developers need to create icons that not only stand out but also provide an overview of the key functionalities. Even though there are a dozen articles claiming to educate on the importance of app icons, it is important to revisit the basics as an app icon is perhaps the first thing potential consumer notices about the app. It must tell a story, create intrigue and make the user curious enough to find out more.
Icon designing is a critical phase that requires in-depth brainstorming even before the development process starts. Your app icon and app screenshot is what your user will see first before installing it. If your app icon takes more than 5 seconds to think what it means, then it perhaps needs to be reconsidered. In this blog, we will discuss the importance of an app icon and how to create successful icons that rank higher in the App Store.