Product Managers are often considered the “CEO of a product”, and just like successful CEOs, successful data-driven product managers need a variety of different tools, skills, and capabilities that cut across many domains.
As a product-centric company building a behavioral analytics platform used by many product teams, we originally started creating this list for ourselves as an internal company spreadsheet. As it’s grown over the years and we’ve filled it out with our notes, we thought it might be a valuable resource for others to accelerate their own data-driven product management process.
Below we’ve broken out the list by category of tools with an explanation of how we define them. They are listed in order of each step of how the product management process operates, from product ideation all the way through to analyzing user engagement with your finished product.