"A picture is worth a thousand words"—but what to do when your image is one of a thousand other images?
Once, it was sufficient—maybe even novel—to share an image on social media every once in awhile. Now, if you're not using images, you're already behind. But the popularity of using images in social media has not decreased their effectiveness: Facebook posts with images see 2.3X more engagement than those without images. And it's not just Facebook—Tweets with images receive 150% more retweets than tweets without images.