The latest survey from Visual Objects has revealed YouTube is the most popular social media platform among Generation Z. This is the coveted 18-24-year-old demographic brands want to connect with early because it can potentially translate to life-long loyalty.
The popularity of YouTube is being driven because it provides a platform where anyone can launch a channel and monetize it with the right content and message. Influencers in every imaginable industry have channels which is allowing them to earn six and seven-figure incomes.