You don’t need to be an expert in all things marketing to understand the value of a digital strategy for your business. Your goal is to get loads of online traffic funneling toward your website because this is how leads are formed and conversions are made. The goal is simple, but the process isn’t. There’s a lot of advice out there about which digital strategy is best for producing the results you need.
The only problem is this advice usually doesn’t take into consideration the unique nature of your individual business. Even with so much advice floating around, each business is forced to answer the age-old question for themselves – SEO or PPC, which is better for my company?