Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?
The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on social media usage and behavior. The study surveyed more than 4,800 marketers with the goal of understanding how they’re using social media to grow and promote their businesses.