One of Netflix's biggest challenges is helping users discover content. To address that, it's testing an Instagram-like scrolling feed that will show trailers, photos and alerts for shows and movies. The feature also encourages users to share those posts on third-party apps.
A Netflix spokesperson told Variety, "We are testing a feed of video extras in our mobile app to help fans connect more deeply with the titles they love and discover new ones to watch. These tests typically vary in length of time and by region, and may not become permanent."