A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are likely to search and recommend an app! For mobile users, user experience is everything. But, how do you first help these users with app discovery in the first place? There are countless tutorials on the current trends on Mobile app UI/UX; but are these really helping people find the right app for their activities. That’s where Mobile Marketing teams seem to be losing their revenue opportunities. App store search marketing is a phenomenal tactic to understand consumer attitudes throughout the App Discovery stages.