The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best.
In 2015, I wrote an article for Moz about how our team switched over to a new email automation tool that drastically improved our overall outreach system — we increased our email reply rates by 187 percent in just one month. Which meant that our number of attainable backlinks also drastically increased.