Ask anyone you know: what’s the longest you’ve had to stand in line at your bank? Chances are high that you’ll hear a number of stories detailing long, frustrating experiences at their bank that left them feeling irked and ignored the longer they stood there.
Banks and financial institutions have a unique opportunity to use technology to create a tailored approach using empathy and automation for the delicate and sensitive nature of finance. And this begins with how users search for information to meet their specific needs.