UX or User Experience is THE name of the game in the customer-driven market of today. Recently, a consolidated study by Forrester revealed a staggering stat – companies that gave UX-driven practices a priority saw a 17% revenue increase in comparison with a 3% increase number for organizations that were slow to adapt.
This is the innate power of UX; it might not be apparent to the naked eye in general, but what happens behind the scenes can make or break your business within a matter of days.
Let’s tackle this in an indirect manner by focusing on the challenges businesses are facing these days and how UX can help mitigate them if done right.