Businesses on page 2 of the Search Engine Results Page (SERP) might as well not exist.
It sounds harsh but it’s the reality that we all need to accept. Unless they feel like spelunking or unless they feel like there’s some strange magic beyond Page 1, no person is going to look beyond the top 10, especially when they’re hungry.
You know the drill—you’ve got a mad craving for a hamburger, but it’s 11 p.m. on a Tuesday and your favorite spot is closed. So, you pull out your phone and do a little Google search for open hamburger restaurants near you. Google presents its top 3 local options in the “Snack Pack” at the top and 10 other organic results toward the bottom. You pick one store and place your order or pop into the burger joint.
If you’re the local burger joint, you want and need to appear on the first page for those target keywords. So how do you get them there?
You’ll need to do a local SEO audit to find out. Here’s how to get it done.