As it becomes easier to launch online stores, the ecommerce marketplace is becoming increasingly crowded. To keep up with the competition, ecommerce stores must make shopping an easy, seamless, and enjoyable experience.
According to the Wall Street Journal, for the first time ever, people bought more goods online than in brick-and-mortar stores in 2016. When United Parcel Service Inc. surveyed 5,000 shoppers, 51% purchased items online. It’s increased from 48% last year and 47% in 2014. In addition, 44% of smartphone users said they bought something on their phones this year, which is three percent higher than 2015.