The world is becoming very specific by the day. Both companies and customers know what they want, how they want and how to deliver/consume. As requirements become more niche, conventional methods of content consumption either adopt something entirely new or what’s trending at a particular point of time or attempt to bridge the gap between what’s lacking and what’s required.
As the world continuously moves from using websites to apps, the transition is still in process with some still preferring websites on their portable devices. This has led to the rise of mobile hybrid websites that look and feel like mobile apps but are still websites.