We’ve been writing quite extensively about App Preview guidelines and best practices.
A LOT of games have a video on their iOS App Store listing, and it’s interesting to take a closer look at game App Previews specifically. One of the reasons is that it seems that’s where Apple gives the most flexibility to developers and publishers, who therefore experiment more.
AppTweak has been kind enough to share with us some data from their ASO tool, which allowed us to get some key numbers to analyze throughout this post. And as usual, you get several cool examples for inspiration.