Smartphones have made every person a photographer nowadays. People are happy to click away and happier to share it with their contacts. Thus came in existence the mobile app – Instagram. It was an instant hit with the attention hungry netizens from all age groups. The figures are astounding to note – 80-85 million pics are posted daily by Instagram users getting nearly 4 billion likes – an enormous 400-450 million users who monthly connect through the mobile app. There has been an unimaginable possibility of business avenues related to advertising, publicity, travel, shopping and what not.