First things first, Search Engine Optimization and Brand Strategy are not mutually exclusive. Like chocolate and peanut butter, SEO and Brand Strategy complement each other in a way that is far more delicious than the sum of their parts.
Use SEO To Dictate How Users See You
The most important aspect of any brand strategy is brand image, i.e., how users feel about a brand. As marketers, it’s our job to cultivate a brand image that compels the target audience to convert.
SEO supports brand image by making it easier for users to find, and interact with brand online.
Far more than bidding on keywords, a comprehensive SEO strategy includes everything from social media marketing to improving the overall user experience.
In fact, we have already shown that even a 6 months – a year of SEO has the potential to improve brand image exponentially.