There are lots of reasons to consider translating the text on your website. Doing so increases your potential audience, can boost conversions, and makes your site more accessible. But these are only the basic benefits, there are more.
Did you know that creating a multilingual site will help boost your SEO efforts? You’ll need some guidance on how to do so the right way, but if everything is implemented correctly translating your site into other languages will improve your website’s standing in the SERPs as well as your reputation with your audience.