You may have noticed that some of the most irreverent marketing comes out of the insurance world. From Progressive’s famous insurance lady Flo to the GEICO Lizard, Insurance companies give an advertising agency the freedom to push the envelope. Watch an insurance commercial, and you would wonder, who signed off on this communication.
Part of the reason for these uniquely offbeat commercials is that in the insurance industry, it’s a monumental challenge to set yourself apart from your competitors. Progressive vs Liberty Mutual is not the same as Apple vs Samsung.