Most people who work in the digital space these days seem to understand that user experience is important. But a lot don’t get why it’s important, or what it even really means (that’s why I started this blog out with a handy definition, just in case). UX isn’t just building a prettier website. It’s a discipline of design that borders on the scientific, and allows us as marketers to provide users with exactly what they need and want at the right time and in the right place.
Let’s take a look at what exactly UX design is, what a designer does, and why the heck you should care about any of it.