Consumers are using more devices and touchpoints than ever before. Brands have had no choice but to adopt an omnichannel marketing strategy—some with more success than others. To keep up with the demand for cross-channel content, those same brands have incorporated a wide variety of martech, Cloud storage solutions, third-party agencies, and publishing tools.
The result? Silos. Lots of them.
Without the ability to quickly locate, manage, and reuse content across touchpoints, marketers risk spending more time and money to act on their marketing strategies. Eliminating these content silos, therefore, is critical to implementing a successful omnichannel digital marketing strategy.
The problem: 42% of marketers report their organization hasn't acquired the right technology to manage content across the enterprise; and, of the 58% who have, only 16% say they're using it to its potential.