We all make mistakes and hope to learn from them – but when you make a truly monumental mistake, most of us would just want to hide away and make sure that as few people as possible get to know about it. Not so with the 3 companies I look at in this post. With some quick thinking, a social media splash and some nimble PR – they each turned their mistake into an avalanche of quality backlinks and media coverage that would be the envy of any savvy link builder!