Retaining customers and building customer lifetime value is a crucial aspect to increase conversions. Digital disruption with the advent of Artificial Intelligence and Machine Learning has resulted in a unique challenge for marketers. Though it allows them to provide customers with experiences like never before, it also opens a myriad of options for consumers to choose from. This may have made customer retention a tricky task for organizations. After all, repeat purchases from existing customers is a sign of a healthy brand, since acquiring new customers can be expensive and may often impact the bottom line. While expanding the value and building lasting loyalty cannot be created overnight, disruptive technologies can help.