Content Management System (CMS) is the first and the most crucial thing that one needs to opt for when planning to develop their business website. According to W3Tech, 34% of websites use a popular CMS platform and 43.6% of websites use a custom-made CMS platform.
It indicates that using the CMS platform for website development is growing by leaps and bounds. You might be thinking of why? Well, the reason is that the CMS-based websites enable you to manage content without doing any coding work, be it creating or publishing.
The major advantage of CMS is that it facilitates you in creating SEO-optimized content, which helps you in increasing visibility of your website in Google and other search engines. It makes your website easily discoverable among your target audience and thus, makes it user engaging.
We all are aware of the importance of search engine optimization, which plays a pivotal role in helping websites generate a vast amount of traffic by appearing on the first page of SERPs. In today’s time, the right SEO strategy ensures the success of your business by getting a competitive advantage.