We all have experienced that annoying feeling when we get too many notifications, seeking actions for tasks that are not particularly important at that moment. Timely notifications are integral to the overall proposition of a platform, but they are fast becoming intrusive in nature. Today’s apps and websites send notifications regarding things that often don’t really require our immediate attention, and they send them repeatedly. These frequent and thoughtless notifications don’t mean anything to the user after a point. We just shut ourselves and cancel them out completely.