Due to the last decade’s frenzy of native app demand, my early career can almost be defined by how efficiently my teams could ship iOS and Android mobile apps to the stores. But after a decade, users are downloading fewer and fewer apps, and clients are increasingly skeptical of the strategy of paying for the same product twice.
Modern developers and business owners now have a much better option for delivering the native experiences and rapidly iterated feature sets that users expect: Progressive Web Applications (PWAs).
PWAs are pushing the industry forward in terms of how mobile experiences are built, shipped, and used. As a Project Manager for a digital product development agency, DockYard, I am all in on PWAs, as well as on demonstrating to clients why they are a more sustainable investment than native apps. Here are some top reasons why Progressive Wep Apps are the smart choice: