Business enterprises from all over the world are focusing on building the apps to reach their target audiences more simply and proactively, solving their problems, and collaborating with a shared purpose.
Although the competition is fierce nowadays. According to Statista, as of the first quarter of 2020, Android users were able to choose between 2.56 million apps, making Google Play the app store with the biggest number of available apps. Apple’s App Store is the second-largest app store with almost 1.85 million available apps for iOS.
Applications generate revenue in several different ways, such as charging users a small amount of money for the use of an app (an average of 1.02 U.S. dollars per app in the Apple Store), charging for access to premium features of an otherwise free app or simply selling ad space.