According to Moz, pages appearing after the first results page on Google get less than 10% of clicks. That means a first-page result is critical for businesses relying on organic search to get new business. Whether you’re an agency promising results to your clients, or a business owner trying to get views on your product, competition is often fierce.
Fortunately, there are many free and paid tools on the market to help you optimize your website, beef up your content, and give you a fighting chance at ranking well in organic search.