When you need a new website to promote your business, a good agency brief is vital. Similar to a business plan, the website design brief is a detailed document guiding you for the entire project. Unfortunately, there is no industry standard for writing an agency brief to design a website.
Writing an agency brief before the project starts is important to compromise terms and conditions. Some of the briefs focus on explicit details and others focus on business values and philosophy. Basically, an agency brief for new website should cover everything a client want from the design team. It can explain and direct the creative team about what the client want every single button on every single page to do.