Data visualization allows marketers to physically see and communicate with their target audience. Marketers typically have all the same information via text, but turning it into a visual aid can allow companies to make business decisions much faster. Simple aids like pie charts or line graphs can take thousands of pieces of information and compress them all down into something legible.
Creating these visuals on your own can take more time than reading through the slog of information. The good news is that technology has created data visualization tools for marketers to easily pour their data into and create the visuals for them.