We love to measure things. It is our way to understand how good or bad something is. Although numbers don’t tell the whole story, they help evaluate the situation in a quick and easy manner. But can we measure user experience? Actually we can.
Although user experience efforts are directed toward improving the quality of user interactions and increasing overall satisfaction, which are qualitative outcomes, however, there is a need to quantify those efforts and measure their progress. UX KPIs are those measurements.