The Internet has become a necessity for today’s evolving businesses. There are over 4.2 billion active Internet users around the world, with 3.4 billion of them using social media. Attracting the attention of potential customers in this crowded marketplace is a challenge. And the best tool for facing the challenge is search engine optimization (SEO).
Why SEO, out of all the marketing approaches available on the Internet? A proper SEO strategy helps businesses maintain a robust and user-friendly website that ranks highly on search engine results pages. For instance, adding a call-to-action (CTA) on every blog post may lead some readers to one of your product pages, thus increasing conversion rates. However, SEO depends on Google algorithms that are continually being updated. Strategies that may have won you the top-page result last year may not work today.