The banking & finance industry has seen tectonic changes over the last few years. With the advent of smartphones and mobile applications, many consumers choose to bank on their mobile, buy financial products on digital platforms, reducing their dependence on visiting a branch or brick & mortar office. Living in a digital world has created its own set of challenges for both end users and enterprises. Alongside this digital savvy, demanding consumer is another audience (in developing markets largely with a rural bias), which is yet to experience the entire gamut of banking services. They are expected to fuel the growth of the entire banking sector, driven by rising incomes.