Everybody wants to rank for high-volume keywords. Who wouldn't want a huge amount of traffic, conversions, and sales from organic search? But not every business can rank for high-volume keywords. Those super popular keywords are way more competitive, which means many more sites are competing for the limited number of spots on the first page of the SERP. So what can you do if you're a smaller business with a less authoritative site?
Luckily, there’s a simple solution: adding long-tail, low-volume keywords to your SEO strategy. Hear me out.