Video marketing is huge, and YouTube is the online home of video content. With more than 1.8 billion active users, YouTube remains the leader of the pack, despite rising challenges from Facebook and Instagram (particularly via Stories).
And if you're looking to utilize video within your digital marketing efforts, YouTube needs to be at least on your radar - but how can you ensure that you're making the most of your YouTube efforts, and establishing an effective brand identity and strategy for the platform?